90 years in one digital campaign
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View ArticleWhen the people want a list of 90, give ’em what they want (sort of)
The post When the people want a list of 90, give ’em what they want (sort of) appeared first on Aviva Pinchas | Digital strategist & storyteller.
View ArticleEvolution of a hashtag: #unitedcaring
Volunteering is a social activity where every person with a shovel is a person with a shovel. With this in mind, we though UWATX’s large-scale citywide volunteer days would be excellent opportunities...
View ArticleWhat do you do when you don’t want to ask for money?
In March 2013, Austinites participated in the first-ever Amplify Austin – a citywide day of giving where individuals could participate via a giving portal. For UWATX, the challenge was how to get...
View ArticleChallenge: Communicate an acquisition
A few months ago, I was interviewing with a company that challenged me to come up with a communications strategy for announcing a merger. This post includes all the deliverables I put together for...
View ArticleHow to make your confirmation emails not suck
Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful). Still,...
View ArticleCreating the right user experience for your personal brand: why & how I...
Working to help companies connect to audiences with digital tools, I regularly preach that your website is your home online. A site offers a lot for you and your users: it’s a one-stop-shop for all the...
View ArticleBlack Friday is dead – long live delightful customer experiences
Traditionally, Black Friday is the start of the holiday shopping season – a landmark to jump start the busiest buying time of the year. But with more screens and devices, increased consumer...
View ArticleWhen Conversion Optimization Best Practices Fail
There are many, many, many lists of conversion optimization best practices. Some are sacrosanct: Sliders distract – you should get rid of them. Everything needs to be shorter – cut stuff out. Just make...
View ArticleYour customers read the web in Google’s language – be ready
We’re used to thinking of Amazon as a best-practice-setting e-Commerce giant, but customers are learning and re-learning the language of the web on every site they visit – and one juggernaut is...
View ArticleBig Data: why it matters and how to get started
In the past year, while remodeling my house, I’ve spent approximately 80 percent of my time and 140 percent of my patience dealing with a home improvement store. As one example of this journey, when I...
View ArticleInsights from the WooCommerce Marketplace: Successful Extensions are Built on...
In 2017, the WooCommerce Marketplace had been closed for more than a year. In that time, our team wasn’t accepting any new products for sale on the platform’s official marketplace, yet we were...
View ArticleOn being a digital nomad
I’ve been location-independent for more than four years. When I left my desk job, I was looking for a role that supported my development as a full person. I deeply value getting new perspectives by...
View ArticleThe Past, Present, and Future of WooCommerce
This year has been an exciting time for WooCommerce: we opened the Marketplace to new submissions, we launched our first Gutenberg blocks and we’ve started engaging in new ways with the WooCommerce...
View ArticleSurprising Findings about the People Behind WooCommerce Stores
In early 2018, I became the first-ever product manager for the suite of 100+ WooCommerce extensions that are made and maintained by Automattic (the company that owns WooCommerce). To shape a future for...
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